2026年伊始“两新”政策持续加力扩围 市场活力进一步释放

Core Insights - The implementation of large-scale equipment updates and the "old for new" consumer goods policy in 2026 has led to a rapid market response, expanding the supply of quality goods and services, thereby enhancing market vitality [1] Group 1: Market Response - In Tonghua City, Jilin Province, a new round of subsidies launched on New Year's Day has significantly boosted the local consumer market [2] - A manager from a home appliance store in Tonghua reported a 50% increase in sales compared to January 1, 2025, highlighting the effectiveness of the subsidy program [3] - The "old for new" program allows consumers to enjoy a one-stop service from purchasing to the recycling of old appliances, enhancing convenience [3] Group 2: Product Focus and Sales Growth - Smart glasses have become a focal point in the digital sector after being included in the national subsidy program [4] - A sales representative noted a 30% increase in sales volume following the introduction of the national subsidy in 2026 [5] - In rural areas, tailored smart home appliances have been developed to meet local needs, resulting in increased single-customer spending and monthly sales reaching around 200,000 yuan [5] Group 3: Regulatory Measures - The National Development and Reform Commission emphasized the importance of maintaining market order during this renewal process [5] - Participants in the subsidy program are required to adhere to price filing, commitment, and public disclosure systems, with strict penalties for violations [5]