在海南自贸港“烘焙”咖啡国际产业链

Core Insights - The article discusses how Zhengda Coffee is leveraging policy advantages in Hainan Free Trade Port to enhance its industry value and global presence [1][2][3] Group 1: Company Strategy - Zhengda Coffee is focusing on integrating local raw materials and traditional craftsmanship into the global supply chain to achieve value multiplication [1][2] - The company aims to establish a coffee trade and brand center in Hainan, utilizing the region's unique position as a gateway to the Pacific and Indian Oceans [2][6] - The strategy includes a blend of manufacturing and cultural tourism to drive industry upgrades and enhance brand recognition [2][5] Group 2: Policy Advantages - Hainan's "zero tariff" and processing value-added tax exemptions provide a long-term cost advantage, allowing Zhengda Coffee to position itself as a value-added processing center rather than just a trade hub [3][4] - The company has experienced a cost reduction of approximately 1.5% to 2% on imported coffee beans due to these policies, enhancing its competitive pricing in mainland markets [3] - Optimized personal income tax policies are attracting international talent, which is crucial for the company's growth and innovation [4] Group 3: Global Expansion - Zhengda Coffee has successfully exported processed coffee to Australia, demonstrating its capability to participate in global supply chains [5] - The company plans to scale its coffee products to major cities and international markets, transitioning from "product export" to "brand export" [6] - The establishment of a coffee industry ecosystem in Hainan is expected to lower collaboration costs and enhance the regional brand of "Hainan Coffee" [6]