Core Insights - Hainan's free trade port has shown significant progress in its first month of operation, with the inbound tourism market experiencing positive changes in scale, structure, and quality, marking a successful start [1] Group 1: Inbound Tourism Market Developments - The inbound tourism market in Hainan has seen a rapid increase in visitor numbers, with overnight visitors reaching 773,000 by December 2025, a 59.5% increase compared to 2024, surpassing pre-pandemic levels [2] - The market structure is diversifying, with stable growth from traditional markets such as Russia and Southeast Asia, while long-distance markets like Europe and Australia are also performing well, with visitor numbers from the UK, France, Italy, Spain, and Australia increasing by 56%, 83%, 144%, 62%, and 52% respectively [2] Group 2: Tourism Consumption Trends - Total spending by inbound tourists reached $14,140 million in December 2025, reflecting a 63% year-on-year increase, indicating a shift towards deeper travel experiences rather than just shopping [2] - The average length of stay for inbound tourists has increased from 3.37 nights in 2024 to 3.96 nights in 2025, highlighting the appeal of Hainan as a high-quality vacation destination [2]
海南自贸港全岛封关运作首月：入境旅游市场政策红利加速释放 实现“开门红”
Yang Shi Xin Wen·2026-01-19 02:25