海南封关首月：入境旅游市场政策红利加速释放 实现“开门红”

Core Insights - Hainan's free trade port has seen a significant boost in its inbound tourism market, achieving a "good start" in its first month of full operation [1] Group 1: Inbound Tourism Market Growth - The scale of inbound tourist flow has rapidly increased, with Hainan receiving 773,000 overnight visitors in December 2025, marking a 59.5% growth compared to 2024, surpassing pre-pandemic levels [1] - The operational advantages of the free trade port have quickly transformed into strong momentum for attracting global tourists [1] Group 2: Market Structure Optimization - The source market structure is continuously optimizing, with stable growth from traditional markets such as Russia, Southeast Asia, and Hong Kong, Macau, and Taiwan, while remote markets like Europe and Australia also show impressive performance [1] - Visitor numbers from the UK, France, Italy, Spain, and Australia in December 2025 increased by 56%, 83%, 144%, 62%, and 52% respectively compared to the previous year [1] Group 3: Upgrading of Tourism Consumption Patterns - Inbound tourism spending has also surged, reaching $14,140 million in December 2025, with a year-on-year increase of 63% [1] - The popularity of duty-free shopping remains high, particularly for cosmetics and domestic products, indicating a shift in consumer focus from mere shopping to deeper experiential travel [1] - The average length of stay for inbound tourists has increased from 3.37 nights in 2024 to 3.96 nights in 2025, highlighting the unique charm and comprehensive competitiveness of Hainan's high-quality vacation tourism [1]