海南：去年12月入境旅游总花费达14140万美元，同比增幅63%

Core Insights - The Hainan Free Trade Port has shown significant progress in its first month of operation, particularly in the inbound tourism market, achieving a strong start with rapid growth in visitor numbers and spending [4][5]. Group 1: Inbound Tourism Market Performance - The inbound tourist flow has rapidly increased, with overnight visitors reaching 773,000 in December 2025, a 59.5% increase compared to 2024, surpassing pre-pandemic levels [4]. - The market structure is diversifying, with stable growth from traditional markets like Russia and Southeast Asia, and impressive increases from distant markets such as the UK (56%), France (83%), Italy (144%), Spain (62%), and Australia (52%) in December 2025 [4]. - Inbound tourism spending has also risen significantly, totaling $14,140 million in December 2025, reflecting a 63% year-on-year increase [5]. Group 2: Changes in Tourist Behavior - There is a notable shift in consumer behavior towards deeper vacation experiences, with the average length of stay increasing from 3.37 nights in 2024 to 3.96 nights in 2025, highlighting the appeal of high-quality vacation experiences in Hainan [5]. - The focus of spending is shifting from mere shopping to immersive experiences, with popular categories including cosmetics and domestic premium products [5]. Group 3: Future Strategies for Tourism Development - Hainan plans to enhance its inbound tourism market by deepening engagement with source markets through promotional activities and inviting international travel agencies and airlines for collaboration [6]. - The province aims to strengthen its promotional efforts by securing long-term hosting of major tourism events and leveraging online platforms to enhance its brand visibility [6]. - There will be a focus on improving service quality and international service environments to boost competitiveness and establish Hainan as a leading international tourism consumption center [6].