Core Insights - The event "Seeking Traces · Fresh Vitality Ceremony" held by Feihe in collaboration with Harper's Bazaar showcased the launch of two new products, "Jilu" and "Qicui," which represent a new standard of "fresh nutrition" [1][10][23] Group 1: New Product Launch and Innovations - Feihe introduced the world's first fresh raw material traceability system for infant formula, marking a significant advancement in the industry and redefining the standard for "freshness" [2][5][9] - The traceability system allows consumers to access detailed production information of key ingredients like whey protein and lactoferrin through a simple QR code scan, enhancing transparency and safety [5][6][10] - The new products "Jilu" and "Qicui" utilize Feihe's self-produced fresh raw materials, achieving a freshness improvement of at least 23 times compared to traditional imported ingredients [10][20] Group 2: Industry Impact and Standards - Feihe's initiatives are seen as leading the third "freshness revolution" in the infant formula industry, with a focus on self-sourced, high-quality raw materials to mitigate risks associated with imported ingredients [6][9][23] - The company has established a comprehensive control over its supply chain, ensuring that the core nutritional ingredients are produced domestically, thus enhancing the overall quality and safety of its products [9][17] - Feihe's commitment to research and development is evident, having built the largest breast milk database in China and leading in multiple categories such as breast milk research and infant formula patents [17][19] Group 3: Consumer Engagement and Brand Ambassadors - The event featured brand ambassadors like Zhu Zhu and Xi Mengyao, who shared their personal experiences and emphasized the importance of transparency and quality in choosing infant formula [12][13][16] - The discussions among mothers at the event highlighted the growing recognition of Feihe's "fresh nutrition" philosophy and its practical implications for infant feeding [16][23] - Feihe's focus on scientific validation through rigorous clinical trials ensures that its products meet the highest standards of efficacy and safety, further solidifying its position in the market [20][23]
飞鹤(06186)上线全球首个奶粉新鲜原料溯源系统 重新定义“鲜活营养”行业标准