Core Insights - The three major German luxury car brands, BBA (Benz, BMW, Audi), are experiencing a collective downturn in the global luxury car market, with significant declines in sales, particularly in China [1][2][3] Group 1: Sales Performance - BMW Group's global sales for 2025 are projected at 2.4637 million units, a slight increase of 0.5% year-on-year [1] - Mercedes-Benz Group's global sales are expected to be 2.16 million units, a decrease of 10% year-on-year, with a notable 19% drop in the Chinese market [3] - Audi's global sales are forecasted at 1.6236 million units, down 2.9% year-on-year, with a 5% decline in the Chinese market [7] Group 2: Market Dynamics - The combined sales decline for BBA in the Chinese market is nearly 260,000 units compared to 2024, attributed to a significant shift in the market towards electric vehicles (EVs) [2][12] - The penetration rate of new energy vehicles in China has surpassed 50%, leading to a market reshuffle where domestic brands are increasingly capturing the traditional price range of 300,000 to 500,000 yuan [2][12] Group 3: Brand-Specific Insights - Mercedes-Benz's electric vehicle sales in 2025 are projected at 197,300 units, a 4% decline year-on-year, indicating challenges in adapting to the electric and intelligent transformation of the luxury car market in China [3][4] - Audi's Q6L e-tron, a key electric model, has seen limited sales of 3,201 units, highlighting the brand's struggle in the EV segment despite being a significant player in the luxury market [9][10] - BMW plans to introduce approximately 20 new models in China by 2026, aiming to enhance its competitive edge in the rapidly evolving market [11]
BBA中国市场销量齐降一年少卖26万辆 电动化转型滞后露“短板”无爆款