海南封关首月：入境游市场政策红利加速释放 实现“开门红”

Core Insights - The Hainan Free Trade Port has shown significant progress in its first month of operation, particularly in the inbound tourism market, achieving a strong start with notable growth in visitor numbers and spending [3][4]. Group 1: Inbound Tourism Market Performance - The inbound tourism market in Hainan has experienced a rapid increase in visitor numbers, with 773,000 overnight tourists recorded in December 2025, representing a 59.5% growth compared to 2024, surpassing pre-pandemic levels [3]. - The structure of the inbound tourism market is diversifying, with stable growth from traditional markets such as Russia and Southeast Asia, and impressive increases from distant markets like the UK, France, Italy, Spain, and Australia, with visitor numbers growing by 56%, 83%, 144%, 62%, and 52% respectively [3][4]. Group 2: Tourism Consumption Trends - There has been a significant upgrade in tourism consumption patterns, with total spending reaching $14,140 million in December 2025, marking a 63% year-on-year increase. The focus is shifting from mere shopping to deeper experiential activities [4]. - The average length of stay for inbound tourists has increased from 3.37 nights in 2024 to 3.96 nights in 2025, highlighting the growing trend of deep vacation experiences in Hainan [4]. Group 3: Future Strategies for Tourism Development - Hainan plans to focus on three main areas to further develop its inbound tourism market: deepening customer market engagement through promotional activities, enhancing marketing efforts by securing major tourism events, and improving service quality to strengthen its position as an international tourism consumption center [5].