Zhong Jin Zai Xian·2026-01-19 03:35Core Insights - The article highlights a unique promotional event by JD.com, where a customer in Nanjing received a 38-pound "head fish" valued at 1.69 million yuan, symbolizing good fortune and abundance [1][4][6] - JD.com has established itself as a major online sales channel for Chagan Lake fish, securing nearly 50% of the lake's production for this year [3][13] - The event showcased JD.com's strong supply chain capabilities, delivering fresh fish directly from Chagan Lake to consumers across the country [3][15] Group 1: Event Details - The "head fish" was delivered to Mr. Zeng's family in Nanjing, accompanied by a certificate confirming its value of 1.69 million yuan [1][4] - A renowned national banquet chef, Xia Tian, was present to demonstrate cooking techniques, preparing three signature dishes from the fish [1][6][10] - The event was live-streamed, allowing viewers to participate in the celebration and offering discounts on related products [1][3] Group 2: Cultural Significance - The "head fish" represents a long-standing cultural tradition associated with the winter fishing festival at Chagan Lake, symbolizing prosperity and good luck [6][12] - The cooking demonstration included traditional dishes that align with the themes of abundance and celebration, enhancing the cultural experience for the participants [10][12] Group 3: Supply Chain and Quality Assurance - JD.com has implemented a robust supply chain system to ensure the freshness and authenticity of Chagan Lake fish, including a unique identification system for each fish [13][15] - The company aims to provide consumers with high-quality, story-rich products by sourcing directly from premium origins, enhancing customer trust and satisfaction [15]