换新政策激活天水消费新活力

Core Viewpoint - The implementation of the 2026 consumer goods trade-in subsidy policy in Gansu Province is expected to significantly boost consumer spending in key sectors such as automobiles, home appliances, and digital products, thereby injecting strong momentum into the local market [1][2]. Group 1: Subsidy Policy Details - The subsidy policy covers three main categories of consumer goods: automobiles, home appliances, and digital products [1]. - For automobiles, the maximum subsidy for scrapping old vehicles to purchase new energy vehicles is 20,000 yuan, while for fuel vehicles, it is 15,000 yuan. The subsidy for trade-in purchases of new energy vehicles is up to 15,000 yuan, and for fuel vehicles, it is 13,000 yuan [1]. - The home appliance trade-in subsidy includes six categories, such as refrigerators, washing machines, televisions, air conditioners, computers, and water heaters, all of which must meet energy efficiency or water efficiency standards [1]. - The digital product subsidy applies to smartphones, tablets, smartwatches, and smart glasses, with a single item price limit of 6,000 yuan [1]. Group 2: Market Response - Following the launch of the subsidy policy, local automobile dealerships have reported an increase in customer inquiries about trade-in options, with foot traffic remaining stable compared to the previous year [2]. - Consumers are showing a strong interest in upgrading their vehicles, with many taking advantage of the subsidies and additional dealer promotions [2]. - Home appliance and digital product retailers are experiencing heightened activity, with government subsidy promotions attracting many customers, particularly for energy-efficient products [2]. Group 3: Implementation and Accessibility - The city has completed the collection of businesses eligible for the trade-in program to ensure consumers can easily access the benefits [3]. - The subsidy application process is streamlined and can be completed online through the "Gankuaiban" app or via WeChat and Alipay mini-programs [3]. - The local commerce bureau will continue to promote the policy, provide support to businesses, and ensure accurate distribution of subsidy funds to maximize the benefits for consumers and stimulate healthy market growth [3].