转转发布2025二手消费年度洞察：05后用户占增速超30%

Core Insights - The report from Zhuanzhuan Group indicates that by 2025, the user growth rate among post-2005 generation will exceed 30%, with over 50% of users in interest-based transactions being from this demographic [1][5] - The average transaction value per user in the post-2005 generation has increased by 20% compared to 2024, with a notable 800% growth in transaction orders for celebrity merchandise [1][5] - Cross-category transaction users on the Zhuanzhuan platform have grown by over 116% year-on-year, indicating a trend of users exploring multiple second-hand categories after initial purchases [1][5] User Demographics - Different generational and regional user preferences are evident, with individuals aged 18-24 primarily acting as buyers to enjoy affordable goods, while those aged 25-34 are more likely to sell second-hand items [1][5] - Rapid user growth is observed in third-tier and lower cities, with cities like Jincheng, Yili, Kashgar, Zhoushan, and Yichang ranking in the top 10 for user growth [2][6] Market Trends - Users in first-tier and new first-tier cities tend to supply idle resources to the second-hand market, while third and fourth-tier cities show strong purchasing demand [2][6] - The report highlights a significant transaction that spanned 5,684 kilometers, showcasing the extensive reach of the platform [2][6] Offline Expansion - Zhuanzhuan is accelerating the expansion of its offline store network, particularly in third and fourth-tier cities, enhancing the richness of offline consumption scenarios [2][6] - The first multi-category second-hand circular warehouse store, Super Zhuanzhuan, opened in Beijing in June 2025, covering over 3,000 square meters, followed by a store in Zhengzhou focusing on 3C digital products and leisure items in October 2025 [2][6][7] - The company has established over 1,100 small stores nationwide that integrate retail and recycling services, further penetrating third and fourth-tier cities [7] Emerging Consumption Trends - New consumption hotspots are emerging, with increased interest in cycling, sports consumption, and trendy collectibles, leading to a surge in transaction volumes for domestic road bikes, pool cues, and popular IP figurines like Labubu and Starry People [3][7]