离岛免税购物火爆显示海南国际旅游消费中心活力

Core Insights - The booming duty-free shopping in Hainan highlights the vibrant potential of the province as an international tourism consumption center [1][3]. Group 1: Duty-Free Shopping Trends - From December 18, 2025, to January 17, 2026, Hainan's duty-free shopping amounted to 4.86 billion yuan, a year-on-year increase of 46.8% [3]. - The number of shoppers reached 745,000, reflecting a 30.2% increase year-on-year, while the number of items purchased was 3.494 million, up 14.6% [3]. - The new duty-free policy, effective from November 1, 2025, expanded the categories of duty-free goods from 45 to 47, enhancing the shopping experience for international tourists [3][5]. Group 2: Local Consumer Engagement - The new policy significantly lowered the purchasing threshold for local residents, allowing them to buy 15 categories of "immediate purchase" goods if they have traveled off the island at least once in a year [5]. - Local residents now find it easier to shop at duty-free stores, likening the experience to shopping in regular malls [5]. Group 3: Tourism Growth Metrics - In 2025, Hainan welcomed 106 million tourists, a 9.1% increase year-on-year, with total tourist spending reaching 225.432 billion yuan, up 10.5% [7]. - The number of overnight international visitors exceeded 1.5 million, marking a 35.2% increase year-on-year [7]. - The implementation of the new duty-free policy has led to a steady increase in daily sales and customer traffic at duty-free stores [7].