The Trade Desk 宣布 其OpenAds 与多家出版商达成合作

Core Viewpoint - The Trade Desk has launched a new advertising bidding environment called OpenAds, which has gained widespread support from multiple publishing partners, aiming to provide a more direct, credible, and transparent bidding option for publishers and sellers [1] Group 1: Industry Demand - As more advertisers fully adopt programmatic advertising, they are raising their expectations regarding bidding mechanisms, with a growing focus on transparency, visibility, and high-quality signals during the bidding process [1] Group 2: OpenAds Features - OpenAds is designed to meet industry demands by creating a highly credible and transparent bidding environment, promoting a healthier supply chain operation within the advertising technology ecosystem [1] - The initiative aims to benefit all participants in the ecosystem [1]