春节旅游高峰期临近 海南三项举措保障旅客旅游体验

Core Viewpoint - Hainan aims to enhance tourist experience and service quality during the upcoming Spring Festival peak by focusing on three core dimensions: experience upgrade, service improvement, and consumer protection [1][2]. Group 1: Experience Upgrade - Hainan will leverage technology to improve service efficiency, including enhancing the "Cool Travel Hainan" platform with multi-language AI assistant features for easy access to flight dynamics, scenic area traffic, and ferry reservations [1]. - The implementation of service brands like "Chief Quality Officer" and "Smiling Hainan" will be promoted, utilizing a feedback system to drive service upgrades across the board [1]. Group 2: Service Improvement - A series of cultural and tourism activities will be organized across the province, focusing on the Spring Festival and Lantern Festival, integrating local heritage, cuisine, and creating a one-stop vacation experience [2]. - The province will enforce a strict complaint handling mechanism, ensuring that tourist complaints are addressed within 3 minutes for acceptance, 30 minutes for processing, and 48 hours for resolution [2]. Group 3: Consumer Protection - Hainan will deepen the "Hainan Worry-Free Travel" compensation system to protect tourists' rights effectively and will collaborate with law enforcement to combat illegal practices such as unreasonable low-price tours and forced shopping [2]. - The province has committed to a "Tourism Service Quality Improvement Year" starting in 2025, aiming for coordinated efforts among government departments, industry associations, and tourism enterprises to create a high-quality travel environment [2].