“昆明看地云”辐射全国，云端聚力打造土地招商标杆

Core Insights - "Kunming Look Land Cloud" has emerged as Yunnan Province's first cloud-based land viewing platform since its launch in April 2023, effectively addressing land investment challenges through digital reform [1] - The platform has received widespread acclaim from enterprises for its efficient services, becoming a key bridge for optimizing the business environment and activating the land market in Kunming [1] Group 1: Platform Development and Features - In 2023, the platform promoted 104 quality land parcels across nine core areas, including Wuhua District and Panlong District [1] - In 2024, the platform will enhance user experience with a comprehensive upgrade of core functions, introducing 720° VR real-scene viewing and map viewing features, along with dedicated customer service for enterprise inquiries [1] - By 2025, the platform will further expand its offerings to 149 land parcels, covering 12 areas, including Yangzonghai Scenic Area and the Dianzhong New District [2] Group 2: Market Performance and Transactions - In 2025, Kunming's main urban area sold a total of 68 land parcels, covering approximately 2,411 acres, with total transaction value exceeding 14.7 billion [4] - Notably, nine land parcels achieved premium sales, with the highest premium rate reaching approximately 68%, indicating strong market confidence in Kunming's land value and development potential [4] Group 3: User Experience and Service Efficiency - The platform allows real-time online land promotion and cross-regional services, enabling enterprises to discuss land parcels remotely without the need for physical site visits [6] - Users appreciate the platform's comprehensive coverage of residential, commercial, and industrial land types, with features that facilitate auction tracking and market research [7] - The 720° VR viewing function revolutionizes traditional land viewing methods, allowing enterprises to assess land parcels from anywhere, thus enhancing the overall efficiency of land investment [9] Group 4: Future Directions and Enhancements - The platform aims to upgrade its precise push notification features to bridge the gap between intention registration and transaction, creating a smart investment window for Kunming [12] - The focus will be on building a "cloud-based precise matching + offline efficient docking" service model to contribute to Kunming's development as a regional international center [12]