Minieye and Sterling Tools Partner to Deploy ADAS and DMS in India

Group 1 - Minieye Technology Co., Ltd. has signed a memorandum of understanding with Sterling Tools Limited to advance the deployment of advanced driver assistance systems (ADAS) and driver monitoring systems (DMS) in India, marking Minieye's entry into the Indian market [1][3] - The collaboration aims to provide full-stack ADAS and DMS solutions for both passenger and commercial vehicles, leveraging Sterling Tools' local production capabilities and OEM relationships [3][4] - India's automotive industry is evolving with new standards mandating the fitment of ADAS and Driver Drowsiness and Attention Warning Systems (DDAWS) in new vehicle models starting January 1, 2027, which is expected to accelerate the deployment of these technologies [4][5] Group 2 - Minieye's solutions comply with global regulatory standards, including the EU General Safety Regulation (GSR) for DDAW, and the company has achieved Automotive SPICE V4.0 CL3 certification, indicating its readiness for mass production [5][6] - The partnership is positioned to meet the growing demand for intelligent vehicle technologies and safety systems in India, with both companies aiming to deliver high-performance, localized intelligent driving solutions [6][7] - Minieye, founded in 2014, focuses on promoting automotive automation and enhancing safety and driving experience globally, while Sterling Tools, established in 1979, specializes in high-tensile cold-forged automotive fasteners and is driving innovation in the automotive supply chain [8][9]