阳信农商银行：当好金融“枢纽” 畅通“以旧换新”良性循环

Core Insights - The article highlights the positive impact of the national "old-for-new" policy on consumer electronics sales, particularly for energy-efficient appliances, leading to increased consumer demand and sales growth for retailers [1][2][3] Group 1: Company Overview - The "Xincheng Xinseng Home Appliance Sales Center" has been operating for 11 years, focusing on traditional large appliances such as refrigerators, washing machines, air conditioners, and televisions, with annual sales stable at approximately 2.6 million yuan [1][2] - The store has expanded its offerings to include small appliances and basic installation services, adapting to changing consumer preferences [1] Group 2: Financial Support and Strategy - Yangxin Rural Commercial Bank provided a tailored loan of 1 million yuan to support the sales center, aimed at reducing repayment pressure and ensuring funds are used specifically for home appliance retail [2][3] - The loan was utilized to stock high-end smart appliances, aligning with the "old-for-new" policy and focusing on energy-efficient products to meet the demand for quality upgrades in households [3] Group 3: Consumer Impact and Market Dynamics - The sales center successfully leveraged the "old-for-new" policy, helping over 200 households upgrade their appliances, which not only benefited consumers with cost-effective and convenient services but also contributed to the development of a green circular economy [2][3] - The collaboration between the bank and the retailer facilitated a positive cycle of policy benefits, financial support, and consumer satisfaction, driving demand and consumption upgrades in the market [2][3]