破局行业结构性就业矛盾,SHEIN开启热门岗位零基础培训
Nan Fang Du Shi Bao·2026-01-19 06:15

Core Viewpoint - SHEIN is expanding its role as a "chain master" in the apparel industry by promoting high-quality employment through skill training programs aimed at various employment groups, including unemployed graduates and flexible workers [1][3]. Group 1: Employment Support Initiatives - SHEIN, in collaboration with the Guangdong Provincial Federation of Trade Unions, has launched free skill training programs for eight popular job roles, focusing on sewing and garment pattern-making for zero-basis learners [1][3]. - The training includes practical courses and real production environment simulations, ensuring participants acquire valuable hands-on skills [3]. Group 2: Industry Context and Challenges - The textile and apparel industry employs over 20 million people and plays a significant role in stabilizing employment and increasing income [3]. - There is a structural talent mismatch in the traditional garment manufacturing sector, with weak training systems in small factories and a disconnect between educational institutions and industry needs [3][4]. Group 3: Policy and Strategic Initiatives - The "14th Five-Year Plan" emphasizes the need for coordinated industry and employment development, improving human resource matching mechanisms, and enhancing lifelong vocational training systems [4]. - SHEIN has initiated a "5 billion yuan" supplier empowerment plan to address common challenges in technology and talent training, with plans for nearly 600 training sessions covering 3.7 million business interactions by 2025 [5]. Group 4: Training and Development Models - SHEIN has established a training and evaluation base to expand its training outreach and has developed a four-in-one model integrating job demand, training, evaluation, and employment [5]. - The company is also working to include "garment quality inspectors" as a new occupational classification and is developing evaluation standards for this role [5]. Group 5: Community and Employee Support - SHEIN is committed to enhancing the sense of belonging and stability among supplier employees through initiatives like the "Star Light" project, which has supported 815 families and 1,716 youth in education [6]. - The company plans to host skill competitions to promote skill integration and improvement among employees [6].