Zhong Guo Zhi Liang Xin Wen Wang·2026-01-19 06:14Core Viewpoint - GAC Group has established a new business unit (BU) for the Trumpchi brand, aiming to enhance decision-making efficiency and market responsiveness through integrated operations across the entire value chain [2] Group 1: Business Unit Strategy - The newly formed Trumpchi BU will focus on revitalizing the Trumpchi brand by emphasizing a "mainstream, elegant, high-quality" brand positioning [2] - The strategy includes three main paths: technological upgrades, product redefinition, and deepening user experience [2] - The goal is to create a more competitive product matrix, advanced ecological technologies, and user-centric service experiences to elevate the brand [2] Group 2: Performance Validation - The successful performance of the Aion BU has validated the feasibility of the BU model [2] - By December 2025, Aion BU's sales surpassed 40,000 units, with the Aion i60 achieving over 10,000 units in its first month of sales, providing a replicable success model for Trumpchi BU [2] Group 3: Future Outlook - GAC Group aims to enhance resource integration and accelerate market response through the establishment of both Aion and Trumpchi BUs [2] - The company plans to implement a "dual BU drive" to accelerate the "Panyu Action" initiative and continuously improve its competitive capabilities [2]