冰雪竞速 甘孜谋变

Core Viewpoint - The article discusses the development of winter tourism in Ganzi Prefecture, focusing on the integration of ice and snow activities with hot spring experiences to enhance visitor engagement and extend their stay in the region [4][7][8]. Group 1: Event and Promotion - The "Second Ice and Snow, Warm Sun, Hot Spring Carnival" will commence on January 23 at the Mugecuo Scenic Area, promoting winter tourism under the theme "Winter Tour in Kangding, Shining Love City" [4]. - Ganzi Prefecture aims to leverage its "fast access" advantage to create more "slow travel" products, transforming ice and snow traffic into sustained consumer engagement and economic growth [5][6]. Group 2: Tourism Experience Enhancement - The Hehuo Valley Scenic Area is a key destination, but past experiences were often limited to quick visits. Recent changes have allowed visitors to engage in multiple activities over several days, enhancing their overall experience [6]. - Ganzi Prefecture is transitioning from a focus on sightseeing to a more diverse experience that includes cultural engagement and recreational activities, such as ice sculpture exhibitions and snow sports [7]. Group 3: Infrastructure and Service Improvements - Ganzi Prefecture is investing in infrastructure, including a new hot spring hotel project in Lubo County, to attract tourists and boost local economies [7][8]. - The region has over 200 identified hot springs, with various hotels and scenic areas being developed to create a comprehensive product matrix for winter tourism [8]. Group 4: Economic Impact and Visitor Statistics - During the New Year holiday, Ganzi Prefecture received 206,800 visitors, generating a total tourism revenue of 236 million yuan, marking year-on-year increases of 22.12% and 26.67% respectively [8]. - The prefecture plans to launch several themed hot spring wellness routes, focusing on the combination of stunning glaciers and premium hot springs [9]. Group 5: Marketing and Outreach Strategies - Ganzi Prefecture is enhancing its tourism service capabilities in anticipation of increased winter visitors, including improving road conditions and winter service facilities [10]. - A promotional event is planned for the end of January, inviting 1,100 travel agency representatives and 500 tour guides to a tourism promotion conference in Chengdu [11].