极氪2025年度进阶：从国内领先到全球豪华市场新标杆

Core Insights - Zeekr is making significant strides in globalizing the Chinese luxury electric vehicle brand, achieving a presence in over 50 countries and regions with more than 640 stores worldwide by the end of 2025 [1][12] - The launch of the Zeekr 9 series at CES 2026 garnered global attention, receiving accolades from media and creating a surge in demand among high-net-worth individuals [1][3] Global Market Performance - Zeekr has established a collaborative development model across five continents, with notable success in Europe, Australia, Southeast Asia, and the Americas [7] - The Zeekr 001 has become the most popular Chinese luxury model in Germany and the UK, while the Zeekr 7X received over 1,000 orders in its first week in Australia [7] - In Southeast Asia, the Zeekr 009 has dominated the luxury MPV market, becoming the top-selling model in Thailand and Malaysia [7] Pricing and Demand Dynamics - Zeekr has successfully positioned itself in the international market with a "high price, high recognition" strategy, with the Zeekr 001 priced over 35% higher in Europe than in China [9] - The Zeekr 9X has sparked a "price increase reservation" trend in overseas markets, with significant markups reported in the Middle East and Southeast Asia [9][10] Customer Demographics - Approximately 80% of Zeekr's overseas customers come from traditional luxury brands like BMW, Benz, and Porsche, indicating a shift in consumer preference towards Zeekr [10] Technological Advancements - The Zeekr 9X features cutting-edge technology, including a unique 900V high-voltage architecture and the world's first hybrid megawatt electric drive system, achieving 0-100 km/h in just 3.1 seconds [4][12] - Zeekr's self-developed technologies, such as the G-AES automatic obstacle avoidance system, position it at the forefront of the luxury electric vehicle market [12][14] Strategic Vision - Zeekr's global strategy emphasizes a comprehensive approach, integrating research, production, sales, and service to build a robust competitive edge [14] - The company aims to redefine global luxury automotive standards, shifting consumer focus from brand loyalty to technological recognition [15]