小红书上线社区公约2.0，明确反对制造对立、虚假营销等

Core Viewpoint - Xiaohongshu has launched the "Community Charter 2.0," emphasizing the community values of "sincere sharing and friendly interaction," and explicitly advocating against creating division [1][6]. Group 1: Community Values - The new community charter is divided into three sections: "Sincere Sharing," "Friendly Interaction," and "Orderly Management," comprising a total of 25 advocacy points [1][6]. - The charter includes initiatives such as rejecting false personas, opposing online violence, protecting minors, and opposing false marketing and malicious competition [1][6]. Group 2: Governance and Enforcement - Xiaohongshu's community governance head, Laige, stated that the charter clarifies the community's values and provides behavioral guidelines for users [3][8]. - Since January 1, 2025, Xiaohongshu has removed 534,200 accounts and 4,598,000 posts related to creating division, with an average of over 8 million comments addressed monthly [3][8]. Group 3: AI and Business Conduct - The charter states that users must disclose the use of AI-assisted tools in their content creation [4][9]. - The "Orderly Management" section combines previous community and business charters, addressing issues like illegal marketing, malicious competition, and false reputation [4][10]. Group 4: Protection of Minors and Online Conduct - The charter emphasizes the protection of minors' physical and mental health and calls for no participation in any form of online violence [5][10].