中国上市公司协会会长宋志平：品牌是企业最高境界

Core Insights - The 20th China Brand Person Annual Conference is set to take place on December 29, 2025, in Shenzhen, focusing on the theme "Who Earns Respect for China" and gathering over 2,000 elites from various sectors to reflect on the development of Chinese brands and explore new trends and opportunities in brand building [1][9]. Group 1: Key Themes from the Conference - Brand is considered the highest realm of enterprise management, encompassing all aspects of a company, including technology, innovation, management, quality, credit, and service, reflecting the spirit of entrepreneurship [5][14]. - Quality is the foundation of a brand, and without quality and service, a brand lacks substance. The current market is shifting from speed and scale to quality and efficiency, emphasizing the importance of value over cost [6][14]. - Brand building is regarded as a "top executive project," requiring direct involvement from the company's leadership to ensure its success. Successful brands are often those where the CEO prioritizes brand development as a core mission [8][16]. Group 2: Recognition and Contributions - Song Zhiping, awarded the "TopBrand Lifetime Achievement Award," is recognized for his dual leadership roles in two state-owned enterprises and his contributions to the market-oriented reform of state-owned enterprises, influencing high-quality development and brand building in China [3][11]. - The conference highlights the transition of Chinese brands from a position of significant gap with developed countries to leading positions in various sectors, showcasing the rise of "national trends" driven by the younger generation's confidence [8][16].