Xin Lang Cai Jing·2026-01-19 07:08Core Viewpoint - The 20th China Brand Person Annual Conference will be held on December 29, 2025, in Shenzhen, focusing on the theme "Who Earns Respect for China," gathering over 2,000 elites from various sectors to reflect on the development of Chinese brands and explore new trends and opportunities in brand building [3][12]. Group 1: Innovation and Achievements - The company has implemented an innovative business model through the "Zunyi Forum," hosting 75 forums that attracted over 10,000 participants and generated over 600 million in revenue within 200 days, a significant achievement in a declining industry [5][14]. - The company has adopted a strategy of "one out, one in" for recruitment in certain regions, indicating a shift in operational focus [5][14]. Group 2: Seven Innovations for Business Breakthrough - The company has identified seven areas of innovation: super links, super products, super channels, super communication, super organization, super brand, and super experience, which have contributed to its business breakthroughs [5][14]. - A shift from large conferences to smaller forums has improved conversion rates from initially low percentages to significantly higher levels [5][14]. Group 3: Industry Challenges and Successful Case Studies - The liquor industry is facing challenges such as severe price inversion, affecting all channels [6][15]. - Successful case studies include Pop Mart, which saw a 16-fold increase in market value by creating a super product, LABUBU, and Huawei, which transformed its business model to achieve significant market success [6][15][16]. Group 4: Product Development and Market Positioning - The company has launched a super product, "Dazhen," priced at 600 yuan, which competes with products priced at 3,600 yuan, and is recognized as one of the hottest liquors in the market [8][18]. - The company is also developing a super beer with 20 times the amount of hops used in regular beer, positioning it as a leading new brand in the premium beer segment [8][18]. Group 5: Future Exploration and Incentives - The company is exploring new product lines, including a low-alcohol beverage and a health drink for women, aiming to maintain health into old age [9][19]. - A special equity incentive policy is in place to encourage sales, offering free shares of the listed company to those who assist in selling products [9][19].