Core Insights - The concept of "ice and snow are also gold mountains and silver mountains," proposed by President Xi Jinping, has transformed into a vibrant practice, leading to the high-quality development of China's ice and snow industry [1][16] - The promotion of ice and snow sports within China is expected to engage two to three hundred million people, turning the vision of "300 million people participating in ice and snow sports" into reality [3][11] Group 1: Industry Development - The upcoming 9th Asian Winter Games will be held in Harbin on February 7, 2025, showcasing the growth of ice and snow sports in China [3] - The ice and snow tourism sector is entering a prosperous new phase, with an expected 360 million participants and a projected revenue of 450 billion yuan during the 2025-2026 winter season [11] - The ice and snow industry in China is anticipated to exceed one trillion yuan for the first time in 2025, indicating a significant economic impact [14] Group 2: Cultural and Recreational Impact - Ice and snow activities are becoming a part of daily life, with various events and attractions, such as the International Ocean Ice and Snow Festival and themed tourism routes, drawing large crowds [8][10] - The integration of ice and snow with local culture and tourism is creating new business opportunities, such as "ice and snow + folk customs" and "ice and snow + hot springs" [10] - The development of ice and snow sports is not only enhancing recreational options but also contributing to the economic well-being of communities across China [16]
踏雪飞腾,共赴春天
Xin Hua She·2026-01-19 07:39