野人先生创始人崔渐为：钟薛高对行业的贡献很大

Core Viewpoint - The founder of Mr. Wild, Cui Jianwei, discussed the bankruptcy of Zhong Xuegao, attributing the failure primarily to internal factors rather than external circumstances [1][4]. Industry Contribution - Cui Jianwei acknowledged Zhong Xuegao's significant contribution to the industry, stating that it refreshed the positioning of stick ice cream and industrial ice cream, creating higher-priced and better-quality products [1][4]. - Following Zhong Xuegao's influence, the industrialization of ice cream channels led to an increase in average selling prices, with ice cream prices rising from around 2 yuan to several yuan [1][4]. Market Dynamics - Currently, good stick ice cream products are priced around 5 yuan, compared to the previous average of about 2 yuan, indicating a shift in consumer expectations and market standards [5]. - Cui Jianwei emphasized that the offline chain model represents the biggest opportunity in the ice cream sector, and his company is committed to this segment, explicitly avoiding the e-commerce ice cream market [5].