Core Viewpoint - The founder of Wild Man Mr. Cui Jianwei believes that direct sales and franchising are not opposing concepts, citing the success of Mixue Ice City as an example [1][4]. Group 1: Direct Sales vs. Franchising - Wild Man initially operated only direct sales stores and began franchising in 2024, indicating a strategic shift [1][4]. - The rapid development of the tea beverage industry has led to the maturity of both brand owners and franchisees, suggesting a more collaborative environment [1][4]. - Successful brands like Mixue and Gu Ming serve as valuable lessons for others in the industry, demonstrating that franchising can be effective [1][4]. Group 2: Market Insights - The tea beverage market has numerous brands and listed companies, indicating a competitive landscape that fosters innovation and learning [1][4]. - The performance of Gu Ming post-IPO has been strong, with the founder expressing interest in purchasing its stock, highlighting investor confidence in the sector [1][4]. - The essence of success lies in the commitment of the team to excel in their business, rather than the choice between direct sales and franchising [1][4].