千万用户达成,一汽奥迪借智能化新品开启市场新阶段
Zhong Guo Qing Nian Bao·2026-01-19 08:04

Core Insights - FAW Audi has achieved a significant milestone by reaching a cumulative user base of over 10 million in the Chinese market, making it the first joint venture luxury car brand to do so [2][3] - The company launched the new Audi Q5L, which features smart upgrades and is the first luxury fuel SUV equipped with Huawei's advanced intelligent driving system, marking a significant entry of high-level smart driving technology into traditional fuel luxury vehicles [2] - Audi's future product architecture will focus on the PPC luxury fuel intelligent platform and the PPE luxury pure electric platform, aiming for synchronized advancements in both fuel and electric vehicle models by 2026 [2] Company Developments - The new Audi Q5L is priced between 309,800 to 384,800 yuan and incorporates hybrid technology to reduce energy consumption, while also offering a long-wheelbase version and several market-specific color options [2] - FAW Audi's customer experience strategy, named "Zhen·Heart Path," aims to enhance its service system in response to the evolving competitive landscape of the luxury car market [3] - The company is leveraging its extensive existing user base and sales service system to accelerate its transformation towards smart technology, amidst increasing competition from local new energy brands and traditional luxury brands transitioning to electric vehicles [3]

千万用户达成,一汽奥迪借智能化新品开启市场新阶段 - Reportify