二手消费年度洞察：循环经济步入“理智与情感”共存新周期

Group 1 - The core viewpoint of the articles highlights the transformation of second-hand consumption from a "tool for saving money" to a "projection of lifestyle," driven by the post-2005 generation [1][2] - The post-2005 generation has emerged as a significant force in the second-hand market, with a user growth rate exceeding 30% on platforms like Zhuanzhuan in 2025 [1] - The transaction behavior of post-2005 users is characterized by a strong "interest orientation," with over 50% of users in categories like trendy toys and celebrity merchandise being from this demographic [1] Group 2 - The report indicates that the average transaction value per user in the post-2005 group increased by 20% compared to 2024, with a notable 800% growth in orders for celebrity merchandise in 2025 [1] - The circular economy is evolving from traditional essential consumption to a new lifestyle approach, with cross-category trading users on Zhuanzhuan increasing by over 116% in 2025 [2] - Emerging consumer trends, such as cycling and sports, have led to a surge in the trading volume of specific categories like domestic road bikes and popular IP figurines, showcasing strong circulation value [2]