恒生活数科荣膺“2025年度金融产品创新赋能消费优秀案例”

Group 1 - The core viewpoint of the article emphasizes the importance of consumption as the primary driver of economic growth, contributing 52% to the economic growth in 2025, which is a 5 percentage point increase from the previous year [4][5] - The article highlights the recognition of Hengsheng Life Technology as an excellent case in financial product innovation that empowers consumption, showcasing its achievements in the consumer finance sector [3][8] - The article discusses the rise of new consumption patterns, such as Z-generation consumption and single economy, which are rapidly emerging in the market and providing effective countermeasures against the decline of traditional consumption [4][5] Group 2 - The article outlines the government's initiatives to boost consumption, including the implementation of the "Special Action Plan to Boost Consumption," which focuses on enhancing digital consumption and quality e-commerce [5][10] - Hengsheng Life Technology is leveraging technology and financial services to address consumer needs, particularly in smart retail and green travel, thereby enhancing the quality of life for residents [10][11] - The company has achieved significant market penetration, serving over 70 million users and facilitating transactions exceeding 75 billion yuan, demonstrating its strong operational capabilities and growth potential [11][12]