摩氏咖啡“0添加”人设“翻车”，标签涉虚假宣传被立案调查

Group 1 - The popular coffee brand "Most Americano" sold over 2.47 million units in a prominent live-streaming session but is now under investigation for misleading claims regarding its "0 additives" health positioning [2] - A third-party testing report revealed the presence of ethyl maltol, a synthetic flavoring agent, in multiple batches of the product, contradicting the brand's claims that the ingredient list only contained coffee powder [2] - The Guangxi Nanning Market Supervision Administration has initiated an investigation into the matter, which may involve violations of food safety standards regarding the labeling and potential addition of flavoring agents [2] Group 2 - Following the exposure of the incident, the affected product was quickly removed from several sales channels, and the brand appears to have taken action by changing manufacturers and packaging [3] - The new packaging has removed controversial phrases such as "0 additives" and includes a new inspection report claiming no detection of ethyl maltol [3] - A notable detail is that both the old and new manufacturers, "Guangxi Chuangtai Food Technology Co., Ltd." and "Guangxi Chuangtu Food Co., Ltd.," are controlled by the same individual, raising questions about the integrity of the brand's response [4]