Venture(US:VEMLY) Xi Niu Cai Jing·2026-01-19 09:15Group 1 - The beverage brand Dayao has appointed Sun Yinong, a seasoned manager from the fast-moving consumer goods industry, as its new CEO starting January 2026 [2] - Sun Yinong has a diverse background, having worked for Coca-Cola China for nearly 17 years and later serving as the first local CEO of Yinlu Foods after its acquisition by Nestlé [2] - Dayao has achieved remarkable growth, with revenue surpassing 3.2 billion yuan in 2023, significantly outpacing many regional beverage brands [2] Group 2 - Dayao faces challenges such as over-reliance on a single dining channel and issues with additives in its products, which conflict with current health-conscious consumer trends [3] - The company needs to transition from a channel-driven model to a modern enterprise with strong brand power, product innovation, and systematic management capabilities [3] - There are rumors of KKR, a U.S. private equity firm, potentially acquiring 85% of Dayao, which could lead to significant changes in the company's capital structure [3][4] Group 3 - Sun Yinong's mission includes breaking Dayao's existing image as a "barbecue companion" and penetrating broader consumer markets, particularly targeting younger demographics [3] - His experience in leading the IPO process at Weilong is seen as a valuable asset for Dayao as it navigates potential mergers and prepares for public capital market challenges [4] - The combination of Sun Yinong and Dayao is anticipated to elevate the narrative of domestic beverage brands, making it a focal point in the beverage industry for 2026 [4]