东北夫妻卖比萨，全国开出387家店，三个季度收入近14亿元，正冲刺上市！创始人19岁经营台球厅，4年赚到100万元

Core Viewpoint - The article discusses the recent IPO filing of Big Pizza International Holdings Limited, a local pizza brand in China, highlighting its significant revenue growth and ambitious expansion plans in the competitive dining market [2][10]. Financial Performance - Big Pizza's revenue surged to 1.389 billion RMB in the first three quarters of 2025, surpassing the total revenue of 1.147 billion RMB for 2024, marking a year-on-year increase of 66.6% [2][9]. - The company reported revenues of 944 million RMB and 1.147 billion RMB for 2023 and 2024, respectively, with growth rates of 21.5% [9]. - Profit figures for 2023 and 2024 were 47.52 million RMB and 41.74 million RMB, with profit margins of 5.0% and 3.6% [9]. Market Position and Expansion Plans - As of January 11, 2026, Big Pizza operates 387 restaurants across 127 cities in China, ranking first in the domestic pizza market based on GMV for the first three quarters of 2025 [7]. - The company aims to open 610 to 790 new stores from 2026 to 2028, with a target of exceeding 1,000 stores by 2028 [10][11]. Competitive Landscape - Big Pizza's business model focuses on affordable self-service dining, contrasting with higher-priced competitors like Pizza Hut [6][10]. - The company faces challenges in penetrating southern markets, where competition is fierce and consumer preferences may differ [10][11]. Brand Strategy and Social Media Engagement - The founder, Zhao Zhiqiang, actively engages with customers on social media platforms, enhancing brand loyalty and consumer interaction [12]. - The company has faced criticism for its pricing strategies, indicating the delicate balance between brand image and market perception [12].