Core Insights - Beijing Automotive Group's off-road vehicle brand, Beijing Off-road, has launched the BJ40 Explorer model, with a sales target of over 200,000 units by 2025, and a projected annual delivery of 147,499 units for the "boxy" model, representing a 72% year-on-year increase [1] Group 1: Sales and Growth Strategy - The growth of Beijing Off-road is driven by a "growth triangle" consisting of user structure optimization, brand core strength, and technology-driven innovation [2] - The user base has shifted significantly, with individual users now accounting for 83% of sales, and high-value products priced above 150,000 yuan increasing in sales proportion [2] - Sales of hard-core off-road vehicles are expected to reach 76,000 units in 2025, nearly doubling year-on-year, with the BJ40 extended version selling 38,000 units in eight months [2] Group 2: Product Development and Market Positioning - The product development approach has shifted from "parameter competition" to "understanding scenarios," focusing on real user experiences [3] - The marketing system has been restructured to enhance efficiency, achieving a 30% increase in conversion rates through a data-driven approach [3] - Beijing Off-road plans to launch six new products in 2026, targeting both domestic and international markets, with a goal of reaching a sales scale of one million units by 2030 [4] Group 3: Future Vision and Market Leadership - The company aims to transition from being the "inventor of Chinese off-road vehicles" to a "popularizer" and "leader" in the off-road vehicle market [5] - The strategy includes deepening user ecosystems and strengthening product matrices to build systemic advantages and sustainable leadership in the evolving market [5]
北京越野2025年销量突破20万辆 2026年将发布六款新品