欢瑞世纪转型创新答卷：短剧扛营收，AI提效能，互动剧谋未来

Core Insights - The core viewpoint of the articles highlights the transformation of Huanrui Century (欢瑞世纪) as it adapts to the evolving media landscape by focusing on "content + technology" as a dual engine for growth, achieving a stock price increase of 114.11% in 2025, ranking 4th in the Shenwan Media sector [1] Group 1: Short Drama Business - The short drama segment is identified as the most prominent aspect of Huanrui Century's transformation in 2025, with over 300 short dramas launched by its subsidiary, Xinglian Shijie [2] - The hit short drama "Jinlin Qi Shi Chi Zhong Wu" achieved 330 million views on Douyin and ranked in the top 9 of the DataEye Douyin hot broadcast list [2] - Huanrui Century reported a revenue of 198 million yuan in the first half of 2025, a significant increase of 83.72% year-on-year, with Xinglian Shijie contributing 125 million yuan [2] Group 2: Interactive Drama Development - Huanrui Century has launched three interactive dramas in 2025, including a sequel to the popular IP "Wandai! I Was Surrounded by Beauties 2," which has seen significant sales success [3] - The interactive game "Jiangshan Beiwang" was released in November 2025, quickly ranking in the top ten of Steam's bestsellers with a consistent approval rating of over 94% [3] - The company is expanding its audience reach by producing diverse content across genres such as strategy, romance, and science fiction, effectively merging film and gaming audiences [3][4] Group 3: AI Technology Integration - Huanrui Century is leveraging AI technology to enhance production efficiency, with the "Linyue" AI joint laboratory significantly reducing production cycles by 80-90% and costs by 70-90% [5] - The company is producing approximately 10 AI-generated dramas monthly, utilizing models to create animated content and validating AI-generated visuals in various projects [6] - Future plans include deepening the integration of AIGC technology with the entire film production process to improve operational efficiency and content output [6]