人文经济激活消费新动能丨津派动画“出圈”又“出海”

Core Perspective - The article highlights the growth and international expansion of the animation industry in Tianjin, particularly through innovative projects like the VR space and the integration of traditional culture with modern technology [1][4][8]. Group 1: VR and Technological Innovation - The National Animation Park has launched a VR project called "Nezha 5DVR," which allows users to experience immersive storytelling through advanced audiovisual technology [1][4]. - The project utilizes "cinema-grade" technology, including real-time rendering and ray tracing, to enhance the viewer's experience, allowing for interactive participation [4][9]. - The VR space project has already been successfully implemented in various locations, including Shenzhen and Xi'an, indicating its commercial viability [4][9]. Group 2: Cultural Products and Market Expansion - The animation industry is increasingly focusing on the "Guzi economy," which emphasizes the emotional value of cultural products, leading to the development of merchandise like plush toys and badges [6][7]. - The company Haocuan Animation has seen significant revenue from overseas sales of its merchandise, which now accounts for over 20% of its annual revenue [9]. - The National Animation Park is actively building overseas promotion platforms and has signed cultural cooperation agreements with countries like Uzbekistan and Egypt, aiming to expand its market reach [8][9]. Group 3: Future Development and Strategic Goals - The Tianjin Eco-City aims to consolidate its advantages in animation and digital creativity while exploring new sectors such as gaming and micro-dramas [11]. - The city has registered over 2,000 cultural enterprises, indicating a robust cultural industry ecosystem [11]. - The local government plans to leverage policy opportunities to build a modern cultural industry system, focusing on emerging business models [11].