金融“活水”润泽文旅小微，多方聚力共绘发展新篇

Core Insights - The "Jinqi Project - Visa Promotes Cultural and Tourism Consumption, Micro and Small Enterprises Financial Empowerment Program" aims to enhance the financial resilience of micro and small enterprises in the cultural and tourism sectors, promoting high-quality development of the private economy in these industries [1][2] Group 1: Project Overview - The project was launched in 2025 and focuses on financial empowerment for high-quality development in the cultural and tourism sectors, utilizing both online and offline methods [1] - It has conducted over ten thematic activities tailored to local cultural and tourism development characteristics, emphasizing areas such as "Cultural Tourism + Foreign Trade" and "Cultural Tourism + AI" [1][2] - The initiative has reached over 30,000 enterprises and merchants across approximately 20 major inbound tourism cities, enhancing its influence and audience coverage [2] Group 2: Implementation and Impact - The project has received support from local governments, industry organizations, and social enterprises, demonstrating effective collaboration [2] - Visa has shared insights on enhancing the digital and financial capabilities of micro and small enterprises globally, and plans to continue its partnership with the foundation to promote financial education and skills training in 15 pilot cities [2][3] - A research report on the growth of micro and small enterprises in the cultural tourism sector has been developed, along with a knowledge manual focusing on financial services and inbound tourism reception [3]