Hengdian Entertainment (SH:603103) Yang Zi Wan Bao Wang·2026-01-19 11:58Core Insights - The "Leisure Tour Yangtze River Delta" film tourism train embarked on its first journey on January 18, 2026, carrying over 200 special experience officers to Hengdian, transforming the trip into an immersive film set experience [1][3] - The train features interactive elements with various characters, allowing passengers to engage in fun activities and accumulate "fortune values" to enhance their New Year celebrations [3] - Hengdian's Lantern Festival coincided with the train's arrival, marking the start of the "In-Drama China Year" Spring Festival series, showcasing a blend of light displays, performances, and interactive experiences [5] Group 1 - The train has operated three times since its launch on June 29, 2025, connecting major cities in the Yangtze River Delta and promoting the integration of "high-speed rail + film + tourism" [3] - Hengdian Film City Resort aims to establish itself as a premier destination for lantern viewing in East China, featuring large themed lantern displays that combine film IP, historical culture, and traditional lantern artistry [5][8] - The resort's branding emphasizes immersive consumption experiences, positioning itself as a "film amusement park" and promoting the idea of providing multiple imaginative experiences for visitors [8]