荣耀产品线总裁方飞：2025年荣耀在拉美等市场出货量超1000万台

Core Insights - Honor's overseas market performance in the past year has been highlighted, with a significant increase in shipments and market share [1] Group 1: Market Performance - Honor's shipments in Latin America, the Middle East, and Africa exceeded 10 million units in 2025, making it the fastest-growing mainstream smartphone brand in overseas markets [1] - In Malaysia, Honor achieved a "double top" in market share for both smartphones and tablets [1] - In the European market, Honor's foldable products ranked among the top two in market share [1] Group 2: Sales Growth - Honor's global smartphone shipments surpassed 71 million units in 2025, marking an overall growth of 9% [1] - The sales growth in overseas markets reached 47%, with overseas sales accounting for more than half of the total global sales for the first time [1] Group 3: Strategic Focus - Latin America and the Middle East & Africa have become key growth markets for Honor, with market shares exceeding 10% in 17 targeted countries [1] - The company is accelerating its local market strategies to support ongoing business growth [1]