光大银行信用卡中心联动七地分行深耕冰雪场景 促“冷资源”变“热经济”

Core Viewpoint - The ice and snow economy is becoming an important driver for expanding consumer spending and fostering economic growth in China, with initiatives from financial institutions like Everbright Bank to promote ice and snow-related consumption [1] Group 1: Ice and Snow Economy Initiatives - Everbright Bank's credit card center is collaborating with seven regions, including Beijing and Harbin, to promote ice and snow consumption through exclusive discounts and interest-free installment plans [1][2] - The China Tourism Research Institute predicts that the number of ice and snow tourism participants will reach 360 million and generate 450 billion yuan in revenue during the 2025-2026 winter season [1] Group 2: Marketing and Consumer Engagement - The "Ice and Snow Go Crazy Festival" is actively being promoted, featuring a comprehensive consumer map and subsidies for various ice and snow tourism activities, including flights, accommodations, and cultural experiences [2] - Everbright Bank is enhancing its service delivery by integrating online and offline channels, allowing cardholders to easily access discounts and benefits through digital platforms and on-site services at ski resorts and tourist attractions [3] Group 3: Strategic Goals and Future Plans - The bank aims to establish a differentiated service system that leverages local resources to enhance customer engagement and increase the value of each customer [3] - The "Ice and Snow Go Crazy Festival" will run until February 2026, focusing on maximizing consumer engagement during the peak winter consumption period [3]