Happy Belly Food Group's Yolks Breakfast Announces Grand Opening of Its First Quebec Location in Montreal

Core Insights - Happy Belly Food Group Inc. has opened its first Yolks Breakfast location in Quebec, marking a significant milestone for the company and the brand [1][3] - The company has a commitment to open a total of twenty-six Yolks locations across Quebec, indicating strong growth potential in the region [1][5] - The new restaurant is strategically located in Dollard-des-Ormeaux, a high-traffic area, catering to families, professionals, and students [3][5] Company Strategy - The opening reflects Happy Belly's disciplined real estate strategy and asset-light franchising model, focusing on securing prime locations to enhance return on invested capital [5] - Quebec is identified as a key growth market for Happy Belly, with Yolks positioned to become a leading breakfast brand in the province [5] - The company has secured a total of 666 contractually committed retail locations across its portfolio, reinforcing its status as one of Canada's fastest-growing multi-brand restaurant companies [5] Brand Development - Yolks Breakfast is characterized by a chef-driven menu that emphasizes quality ingredients, such as free-range eggs and locally sourced bacon [8] - The brand has already established franchise agreements in multiple provinces, including British Columbia, Alberta, Ontario, and Quebec, showcasing national momentum [5]