世纪华通《Whiteout Survival》跃居2025全球手游收入榜第四

Core Insights - The article highlights the impressive performance of "Whiteout Survival," developed by Century Huatong, which has risen from eighth to fourth place in the global mobile game revenue rankings for 2025, with a revenue nearing $1 billion in 2024 and a projected annual growth rate of approximately 50% for 2025 [1][4]. Group 1: Game Performance - "Whiteout Survival" is recognized as the world's first ice and snow survival-themed SLG game, achieving significant revenue growth and becoming the champion of growth within the $1 billion revenue tier [1][4]. - The game has a broad market presence, with the United States, Japan, South Korea, and Taiwan being the top four revenue-generating markets, showcasing a doubling of revenue in Japan and a 70% increase in South Korea [1][4]. Group 2: Market Trends - The success of "Whiteout Survival" aligns with the explosive growth of the strategy game genre, which is projected to generate $13 billion in in-app purchase revenue in 2025, making it the highest-grossing game type globally [2][5]. - The game contributes significantly to the SLG segment and utilizes a "SLG+X" fusion gameplay approach, breaking user barriers and driving market growth [2][5]. Group 3: Company Strategy - Century Huatong's systematic capabilities support the game's success, leveraging a data-driven "research, operation, and development" collaborative system to create a competitive and differentiated product matrix [3][6]. - The company employs deep localization strategies to tailor activities and marketing content to regional player needs, enhancing user engagement in key overseas markets [3][6]. - The rise of "Whiteout Survival" reflects Century Huatong's leading position in the global mobile gaming sector, with a dual strategy of "strong leadership and multi-category collaboration" [3][6].