高金价+消费旺季，黄金首饰“租赁”悄然兴起

Group 1 - The international gold price reached a new high, with COMEX gold peaking at $4698 per ounce due to rising market risk aversion following U.S. President Trump's proposal to impose new tariffs on eight European countries [1] - Domestic gold jewelry prices have increased, with brands like Chow Tai Fook raising the price of 24K gold jewelry to approximately 1455 yuan per gram, a rise of 19 yuan overnight [1] - The Shenzhen Shui Bei market saw gold jewelry prices rise from 1126 yuan per gram at the beginning of January to 1200 yuan per gram, indicating a significant price increase [1] Group 2 - Many gold jewelry brands are targeting the young consumer market by offering lightweight and co-branded gold products, which is seen as a key strategy for industry growth [2] - The World Gold Council reported that consumers aged 18 to 34 contribute over one-third of gold jewelry sales, indicating a generational shift in consumer demographics [2] - The rise of the "Z generation" as a new mainstay in gold consumption is reshaping the industry's operational logic and consumer preferences [2] Group 3 - New consumption models targeting young consumers, such as gold jewelry rental, are emerging in the retail market amid high gold prices [3] - Rental prices for wedding jewelry are typically calculated per gram, with ordinary soft gold priced at 30 yuan per gram and hard gold at 40 yuan per gram, making it an attractive option for young consumers [3] - Consumers are increasingly accepting rental jewelry as a practical response to high gold prices, allowing them to allocate saved funds for other investments [3]