炼丹炉：2026年线上消费市场机遇洞察

Market Overview - The retail sales of consumer goods in China maintained a solid scale, with a year-on-year growth rate showing fluctuations, indicating a stable market foundation and dynamic changes in different phases [7][8]. High-Growth Industries on Taobao Platforms - The high-growth secondary industries on Taobao platforms for 2025 include: - Home appliances: Mobile air conditioners (150%+), central air conditioners (130+%), and wall-mounted washing machines (60%+) [9]. - Beauty and personal care: Nail polish and manicure products (20%+), perfumes (10%+), and skincare products [10]. - Pet products: Cat/dog food (90%+), low-allergen infant formula (150%+), and smart devices [10]. Consumer Trends - The skincare industry in 2025 is experiencing steady expansion, driven by consumer demand for precise efficacy, ingredient transparency, and scenario-based products [22]. - The concept of "emotional skincare" is gaining traction, combining psychological and sensory experiences with traditional skincare efficacy [30]. Category Trends - The beauty and skincare sector is seeing a shift towards "anti-aging" products, with moisturizing, whitening, and cleansing remaining core functions [24]. - The demand for "multi-use cosmetics" is rising, reflecting a trend towards efficiency and practicality in makeup routines [45]. Sales Trends - The sales of skincare products are projected to grow significantly, with a notable increase in the popularity of "in-clinic skincare" products [26]. - The demand for household cleaning products is shifting from basic functionality to emotional and sensory experiences, with fragrance becoming a key growth driver [67][69]. Brand Performance - Leading brands in the skincare and beauty sector include Proya, L'Oréal, and Estée Lauder, with significant sales performance on Taobao platforms [38][49]. - In the home appliance sector, brands like Haier, Gree, and Midea are leading the market, with a focus on smart and health-oriented products [64][65].