人民日报再评西贝关店事件：罗永浩言行有诸多不妥，但贾国龙找问题找错了方向

Core Viewpoint - The commentary from "People's Daily" emphasizes that the online public opinion environment should not become a shortcoming for business development, highlighting the importance of sincerity in crisis management for companies like Xibei [1][4][10] Group 1: Online Public Opinion and Business Response - The Xibei store closure incident has sparked widespread discussion, reflecting a collective expectation for a rational voice from mainstream media in the online public opinion landscape [4][11] - The response from Xibei's entrepreneur, Jia Guolong, was perceived as overly defensive and failed to transform the crisis into an opportunity, which is a lesson for entrepreneurs in the internet age [5][12] - The online environment is mixed, containing both negative and constructive feedback, indicating a need for improved media literacy and internet thinking among business leaders [5][12] Group 2: Importance of Transparency and Consumer Engagement - The core issue in the Xibei incident is not the pre-prepared food itself but the lack of sincerity from the company, as Jia Guolong admitted to not understanding public relations [6][12] - Transparency and honesty are crucial for businesses; consumers will respond negatively to perceived deception, emphasizing the need for companies to understand their customers [6][12][13] - The pre-prepared food industry should be standardized and regulated to ensure safety and quality, which can enhance consumer trust and experience [6][13] Group 3: Opportunities in Crisis - The criticism from online influencers can present opportunities for companies like Xibei to clarify their offerings and engage with consumers effectively [6][13] - Companies should proactively address consumer concerns about pre-prepared food, using clear communication and professional knowledge to build trust [6][13] - The ability to adapt and respond to consumer feedback is essential for businesses to thrive in the digital age, turning challenges into growth opportunities [14]