Monalisa(SZ:002918) Ge Long Hui A P P·2026-01-19 14:00Core Viewpoint - Mona Lisa (002918.SZ) expects a significant decline in net profit for 2025, projecting a range of 45 million to 66 million yuan, which represents a decrease of 47.18% to 63.99% compared to the previous year [1] Company Performance - The net profit attributable to shareholders is forecasted to be between 30 million and 44.5 million yuan, reflecting a drop of 56.74% to 70.84% year-on-year [1] - The company has implemented measures to enhance operational efficiency, including cost control in raw material procurement and energy consumption, resulting in some improvements in production costs and operational efficiency [1] - Total expenses have decreased year-on-year, indicating effective management of operational costs [1] Market Conditions - The construction ceramics industry remains highly competitive, impacting the company's performance [1] - The average selling price of products has declined year-on-year, leading to overall sales revenue falling short of expectations [1] - The real estate sector, closely linked to the company's strategic engineering business, has entered a phase of inventory management, resulting in reduced order volumes [1] Strategic Adjustments - The company is focusing on strengthening its distribution business and actively expanding its market presence to counteract market challenges [1] - Risk control measures have been intensified, which has constrained the development of the strategic engineering business, contributing to a decline in sales revenue from engineering channels [1] - The company has made provisions for asset impairment based on accounting standards due to indications of impairment as of the reporting period [1]