LIONHEAD(SH:600539) Zhong Guo Ji Jin Bao·2026-01-19 14:57Core Viewpoint - Lionhead Co., Ltd. (600539.SH) is expected to reduce its net profit loss by 23.36%-38.55% in 2025, indicating a continuous improvement in performance over the past two years while exploring strategic transformation opportunities through mergers and acquisitions in the artificial intelligence sector [2][3]. Financial Performance - In 2025, Lionhead's operating revenue is expected to remain flat year-on-year, with a significant narrowing of net profit loss projected between -18.2 million to -22.7 million, a reduction of 23.36%-38.55% [3]. - The company anticipates a non-recurring net profit loss of -21.2 million to -25.7 million, reflecting a year-on-year reduction of 27.96%-40.57% [3]. - The e-commerce business faces challenges due to intensified industry competition and product homogeneity, leading to pressure on sales revenue growth [3]. Business Strategy - Lionhead has been optimizing its existing business structure, focusing on its e-commerce core business while exploring new market channels such as duty-free and securing exclusive agency rights for several well-known brands [4]. - The company plans to divest its water purification faucet and accessories business, which has been consistently loss-making, while continuing to enhance its e-commerce service business [4]. Mergers and Acquisitions - Lionhead is actively pursuing mergers and acquisitions to create a new growth curve, specifically planning to acquire a 97.44% stake in Lipo Technology for 662.4 million yuan [5]. - Lipo Technology, established in 2012, is recognized as a national high-tech enterprise and is expected to contribute to Lionhead's strategic shift towards a technology-driven business model [5][6]. - The industrial machine vision market in China is projected to grow significantly, with Lionhead's acquisition positioning it to tap into this high-growth sector, aiming to establish a dual business model of "e-commerce services + machine vision" [6].