U.S. Enterprises Integrate Analytics, AI at Scale

Core Insights - Large U.S. enterprises are transitioning from isolated analytics and AI initiatives to integrated programs that encompass all core business systems [1][2] - AI spending as a share of IT budgets has nearly tripled in the past two years, reaching almost 6 percent, indicating a significant shift towards embedding AI in decision-making and performance measurement [3] Group 1: Integration of AI and Analytics - U.S. enterprises are embedding analytics and AI into decision-making processes, automating operations, and measuring performance across the organization [2][3] - Organizations are seeking unified data foundations to support predictive analytics and ambitious AI goals due to increasing complexity in IT environments [2][3] Group 2: Operating Models - Midsize enterprises are adopting hybrid operating models that blend central coordination with domain autonomy, allowing different parts of the organization to advance at their own pace [4] - Large enterprises are formalizing operating models for advanced analytics and AI initiatives, consolidating leadership and governance across the organization [3] Group 3: Role of Specialist Providers - Specialist providers are becoming crucial partners for enterprises, focusing on applying advanced analytics and AI to regulated or high-precision data, such as customer data and supply chain telemetry [5] - The demand for analytics and AI services is expected to grow, with organizations under pressure to connect these investments to measurable business results [6] Group 4: Trends in Analytics and AI Services - The reports highlight the importance of change readiness and process reengineering for successful advanced analytics and AI initiatives [6] - There is an increasing demand for consumption-based and outcome-linked pricing models from service providers [6] Group 5: Provider Evaluations - The 2025 ISG Provider Lens reports evaluate the capabilities of various providers, naming leaders and rising stars in the analytics and AI services space [9][10][11] - Capgemini has been recognized as the global ISG CX Star Performer for 2025, achieving the highest customer satisfaction scores in the Voice of the Customer survey [12]