Group 1: Railway Travel Market Trends - The railway travel market is heating up as train tickets for the Spring Festival travel period officially went on sale on January 19, leading to a surge in A-share tourism-related stocks, with companies like Dalian Shengya and Jiuhua Tourism hitting the daily limit [1] - Data from Tongcheng Travel indicates that by January 19, multiple train routes from Beijing to cities like Changchun and Shenyang were sold out, with popular departure cities including Guangzhou, Chongqing, Chengdu, Beijing, and Shenzhen, primarily catering to students returning home and business travelers [1] - The Spring Festival holiday this year is notably long, lasting 9 days, which is the longest in history, with flight booking volumes for travel services during this period increasing by over 30% year-on-year, and the peak travel day expected to be February 19, with bookings up over 40% compared to last year [1] Group 2: Reverse Spring Festival Travel Trend - The trend of "reverse Spring Festival" is becoming more pronounced, with many families shifting from the traditional model of children returning home to parents traveling to their children's workplaces for the holiday, resulting in a 35% year-on-year increase in bookings for reverse Spring Festival flights [2] - Popular departure cities for reverse travel include Zhengzhou, Wuhan, Xi'an, Changsha, Chengdu, Harbin, and Changchun, while destinations are concentrated in major cities like Beijing, Shanghai, Guangzhou, Shenzhen, and Hangzhou, indicating a flow from central and western cities to first-tier and new first-tier cities [2] - The longer holiday period allows for more flexible travel arrangements, which is expected to alleviate the pressure of concentrated passenger flow during traditional Spring Festival travel, leading to a more balanced distribution of travelers [2] Group 3: Service Optimization Measures - To meet the travel demand during the Spring Festival, the railway department has introduced service optimization measures, including a new feature on the 12306 platform allowing passengers to self-process refunds for mistakenly purchased tickets without fees if done within 30 minutes of payment and more than 4 hours before departure [3] - The active travel market is closely linked to the overall recovery of service consumption, with the National Bureau of Statistics reporting a 5.5% year-on-year growth in service retail sales in 2025, particularly in sectors like cultural and recreational services, communication services, and travel consulting [3] - The upcoming Spring Festival travel period is expected to be the first concentrated release of demand for the year, with diverse travel needs driving the continued positive development of the tourism market and service consumption [3]
春运首日火车票开售 出行需求燃情释放
Zheng Quan Ri Bao·2026-01-19 16:08