Zheng Quan Ri Bao·2026-01-19 16:15Core Viewpoint - The automotive industry is accelerating towards the deep integration of electrification and intelligence, with Great Wall Motors launching the "Guiyuan Platform," a new generation technology architecture centered on "native AI all-power platform," sparking discussions on new energy technology routes, platform strategies, and global competition dynamics [1] Group 1: Guiyuan Platform Features - The Guiyuan Platform is designed to address the lack of unified energy standards in the global market and the highly diversified user demands, offering diverse, efficient, and evolvable solutions [1][2] - The platform supports five power forms: FCEV (hydrogen fuel), BEV (pure electric), PHEV (plug-in hybrid), HEV (hybrid), and ICE (internal combustion engine), explicitly excluding range-extended vehicles due to their lower energy efficiency in high-speed scenarios [2][3] - The modular design of the Guiyuan Platform allows for flexible combinations in automotive manufacturing, moving away from traditional models where one platform corresponds to one power type and one vehicle model [3] Group 2: Global Market Adaptation - The platform aims to cater to different market preferences, regulatory requirements, and usage scenarios, enabling rapid responses to market demands without the need for new platform development [4] - The platform's design is aligned with the strictest global regulations, having collected data from 163 global scenarios, covering various markets including Europe, Southeast Asia, the Middle East, and South America [3] Group 3: Technological Innovations - The Guiyuan Platform incorporates the "native AI" concept, featuring the Coffee EEA4.0 electronic and electrical architecture, which includes over 2,000 standardized software capabilities and introduces dual VLA large models for enhanced vehicle capabilities [4] - The platform emphasizes evolvability, allowing for hardware upgrades through module replacements and continuous software upgrades via OTA to enhance AI capabilities and intelligent driving functions [4][5] Group 4: Future Plans - The first model based on the Guiyuan Platform, a new flagship SUV under the Wey brand, is set to launch in the third quarter of 2026, with plans to cover seven vehicle categories to support Great Wall Motors' production and sales target of 1.8 million units in 2026 [5] - The shift from competing on cost and configuration to competing on technological systems and platform capabilities marks a significant step for Chinese automotive brands in participating in global competition [5]